Electricians are usually the first port of call for anyone requiring PAT testing work but how do you build up a portfolio of customers to keep you going ?
Use Your Existing Customer Base
Unless you have just started trading (and even if you have I am sure you will have lined up work before doing so) you will have a list of existing customers who you have previously carried out work for, get in touch with them and if they do not require PAT tests themselves they may know people who do. It’s amazing how so many electricians under use one of their greatest marketing assets, their existing customers.
People use search engines like google all the time to find someone to carry out their PAT testing needs, it can be worth running a small campaign using adwords, you can usually find a free voucher for adwords simply by searching online, indeed google often offers you one when you create an account (that’s nice of them). Now you do need to know how to set up your campaign properly or your ad will appear in areas where you don’t serve. Typically you want to select only the city you work in for the ad to show and be very precise with your trigger keywords for example, if you live in Aberdeen you would use keywords like PAT testing in Aberdeen, PAT test Aberdeen, phrases along those lines. Adwords can be useful for building a base relatively quickly because most searchers are actively seeking out PAT tests which is their main reason for “googling” it.
Find Local Letting Agents, Landlords and Estate Agents
Search for a list of all the local letting agents in your area and contact them, by email or post. Many will have electricians to carry out work already but as you know if they slip up it gives you an opportunity to step in. Estate agents can be a good source of business as well and you can use the same approach with them but the rental market is where most testing is done.
Contact Large Employers
Get in touch with all the large employers in your area, regulations require that employers have an obligation to ensure all electrical appliances are not dangerous and most carry out testing on a semi regular basis. Hotels and guest houses for example would be good targets as would large offices where there are alot of computers and monitors.
You would need to get very aggressive with your marketing to build a big database of customers and you will likely need to offer keen pricing for landlords and letting agents make the shift to using your services instead of the business they currently use.
I would see PAT testing as a secondary income not a primary one, in most cases a PAT test is not a legal requirement but is often put across as being one. If you get the opportunity to mention you also carry out PAT testing take it, it will take a while you build your customer base up but follow these simple steps and you’ll get there.